Design and technology: Product design - 10/9
Attwood, J. (2008), Edexcel A level design and technology: Product design, Essex, Pearson Education Limited.
(202 coke can P143-144)
Share a coke - 10/9
- ‘We’re replacing the iconic Coca‑Cola logo on some of our bottles with 250 of Great Britain’s most popular names’
- ‘You can find names on 375ml and 500ml PET bottles of Coca‑Cola, Diet Coke and Coke Zero. And larger pack sizes such as 1.75L and 2L bottles feature the words ‘friends’ and ‘family’’
202 can - 10/9
Attwood, J. 2008. Edexcel A level design and technology: Product design
- New 202 can design had savings of over £1 per thousand cans and reduced metal use worldwide in the drinks industry
- Saved over £2.3 million a year
- Reduced the amount of journeys lorries had to make due to them being able to carry more drinks cans
Ice bottle - 10/9
- Only avalible in Columbia
- created in partnership with Ogilvy & Mather Bogota
- ‘Coca-Cola makes the ice bottles by pouring water into a silicone mould, freezing them at -13 degrees Farenheit and then filling the mould with Coke.’
- Selling 265 an hour
- ‘Currently only available in Colombia, the design is being marketed as eco friendly since it melts after the coke is consumed, meaning there is nothing left to throw away or recycle.’
- But while they are being marketed as eco-friendly, some have expressed their concern that the bottles aren’t cost effective to produce, since it most likely requires extra energy to keep the bottles frozen during distribution.What’s more, Food Beast has claimed that the bottles are unsanitary, since ice absorbs the dirt and germs from its surroundings.
- And other Coke drinkers who prefer to savor the taste have shared their worry that the short-lived bottles put a time limit on drinking it up. There are, as of yet, not plans to bring the ice bottle to the U.S. or other countries.
- ‘teams created a new packaging design and production process to manufacture the ice bottles and transport them to hot Colombia beaches. The process starts with pouring micro-filtered water into silicone molds, then freezing the water to-25 °C and filling the molds with Coke.’
- ‘To ensure those ordering up the iced Cokes don’t walk away with frozen fingers, each bottle is wrapped with a rubber Coke-logoed, red band that allows the drinker to hold the sweet sparkling beverage with comfort. Once the bottle is liquefied, the band doubles as a keepsake bracelet fans can wear.’
Two in one can - 10/9
- Can which splits in two allowing for the drink to be shared
- Developed by advertisers Ogilvy & Mather for the singapor market
- ‘This time, they’ve taken the classic Coca-Cola 330ml can and designed it for two persons. Twist, turn and share
- ‘Limited quantities of the cans have been made available in Singapore, and the Coca-Cola Company has not said whether it will roll out the idea to other markets.
- Judging by the comments below the advert on YouTube, it may not be a roaring success.
- Timothy Snyder wrote of the concept: ‘Yeah… I would just drink both halves.’
- Others lambasted the company for merely creating more potential waste for the same amount of product. ‘Great job Coca-Cola, you have just created twice as much litter per can,’ wrote Jack Richardson.’
- “Half for you and half for someone you love,” explains Leonardo O’Grady, director of integrated marketing communications, Coca-Cola ASEAN. “The Coca-Cola sharing can is at the heart of the brand’s optimistic and social spirit and heritage over the past 127 years… and delivers yet another unexpected moment of connection and happiness.”